New Client Acquisition Is A Coaching & Mentoring Company That Works
Exclusively With Group Training Fitness Business Owners Since 2018
We help...
Gyms | Boxes | Studios | Bootcamps
Our Mission:
For you to become the most profitable and in demand group training provider in your local market.
Trusted By Industry Leaders
SUCCESSFULLY WORKED OVER 600 GYMS, STUDIOS & BOOTCAMPS SINCE 2018
The only gym mentoring program that signs a contract with a formal guarantee that you add £30K in new revenue to your gym or bootcamp in 90 days or your money back.
Luke Bicknell, Unity Fitness went £3.5k/mo to £22k/mo
"I was struggling to cover overheads and now I have moved in to facility over twice the size"
Why new client acquisition is changing the game
Running a hyper successful and profitable fitness business comes down to two key things.
1 - Getting Clients
2 - Keeping clients
That’s it.
If you can master the ability to predictably acquire new clients on demand, and then keep them for years thereafter, the only possible outcome is that you build an incredible fitness business that allows you to live the life you and your family deserve.
Mastering those two simple things comes down to how well your business performs around 6 key pillars
The 6 Core Pillars Of Group Training Success
Core offer optimisation
A Core Offer is what what a Gym uses as their initial flagship starting program to attract its most ideal clients to join. The goal is to optimise the way it’s structured so it portrays maximum value to new prospects which makes it seamless to sell at the highest price points. When designing and optimising a core offer we take into account 4 main objectives, desirability to the target market, making sure it generates leads/easy to sell and the time efficiency for the Gym to deliver so it can be run at scale without sacrificing any quality in the customers results or experiences. We work closely with you ensuring we design the perfect core offer that both fits your gyms brand and attrracts its most ideal client clientele.
Lead generation
At New Client Acquisition we are lead generation specialists. We combine the collective 28 years experience the owners spent getting new leads for their own fitness businesses with the experience of generating thousands of leads monthly for the hundreds of Gyms/ Bootcamps we have worked with since 2018. There are 3 foundations to getting leads for your fitness business. Mastering paid advertising, strategic organic content and referrals from your clients. The goal is to optimise all three of these so you’ve got multiple sources of predictable new leads coming into your inbox day to day. When we work with owners, we assign a full team of tech specialists to them, including high level media buyers (social media ad specialists), video editors, graphic designers, software support specialists, account managers and a success team to oversee the seamless integration of our revolutionary lead gen systems to ensure we get the highest quality leads at the lowest possible costs
Lead nurturing
Getting new leads is one part of the equation, but people need to attend your sales appointments for you to sell to them right? It's important that we qualify these leads, raise their level of intent, demonstrate that you’re the best solution for them, build trust, and ultimately have them turn up to a sales appointment with you. The best bit… We put together a custom lead nurturing and sales management system for your business that gets industry leading show rates. We use follow up messages, engagements and systems based on a collective 28 years of owning Gyms/Bootcamps and data points collected from 600 individual fitness businesses.
Sales
None of us got into the fitness game to become sales people. But the fact is, if you want to grow an amazing fitness business, you need to inspire people to buy your services from you. We actually teach a revolutionary ‘group selling’ system, which allows our students to close multiple new clients at medium to high ticket prices in a single 45 minute sales appointment. This allows them to reduce their time spent on sales appointments /calls by 10-15 hours a week on average. (no more 1:1’s and calling leads all day). We created this sales process and are experts in its delivery, it has helped our Gym owner clients make several £millions in sales collectively since 2018 and has their close rate an average of a 67%.
Fulfilment
Now we’ve ‘got the clients’, we want to keep them! By having your initial offering systemised and time leveraged in such a way that allows your business to deliver a super high level of service to every single client plus incredible results and a great customer experience. We’ll help make sure your program is structured to maximise the value your clients receive, while making it super time efficient for your business and team to deliver. The goal here is to deliver and amazing service in your initial core offer so that the maximum amount of your clients stay on board as long term members…
Long term conversion and LTV maximisation
Long term conversion and Lifetime Client Value maximisation: The goal for your business is to convert your clients from your initial core offer to a longer term offering and recurring payment and then maximise your retention of these members and minimise your attrition. Of course doing what you do best and delivering an amazing service is important here. However there is proven strategies of both when and how to offer your membership plan to your new clients for maximum conversion. We created and teach a seamless 3 step strategy that our students use to convert between 65 -85% of new clients on to long term memberships. This both grows the gyms revenue month on month and creates a predictable path to their desired revenue and profits.
Ultimately, we focus on crushing these two core objectives:
1 - Getting clients
2 - Keeping them
BUT before we get started on any of that, we’ll gain a detailed understanding about you and your business specifically, then help you optimise your entire business framework to ensure you build the profitable, sustainable, scalable fitness business of your dreams.
Just like we have with over 600+ others so far since 2018!
Don't Take Our Word For It
Here's what others are saying about working with us.
24 x £300 SGPT sales in 4 weeks
From £3k/mo to £15k/mo
Doubled SGPT memberships
Outdoor bootcamp hits 14k/mo
Converting group consults at 80%
200k added within 16 weeks
Outdoor high ticket bootcamp
Over 160 sales @ £300
Facility now hitting £18-22k/mo
6.6k banked in 3 weeks
50 new small group PT clients
£3000 in ONE consult
Outdoor facility at £15-20k/mo
60 x SGPT sales within 16wks
£18k front ened revenue
60 SGPT sales in 12 weeks
Outdoor bootcamp at 8-12k/mo
3X'd membership in 3mo
From apprehensive to big ROI
Small group PT studio Crushing it
110 sales @ £300 in 4 months
'It F***ing works!'
£21k front end sales in 2 months
55 Bootcamp Sales in 6 weeks
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